What You'll Learn

Watch Intro Video

Course Curriculum

  • 1

    Polls Are a Research Tool

    • Polls Are a Research Tool
    • Test Your Knowledge: Polls as Research Tools
  • 2

    Measuring, Understanding, and Using Public Opinion

    • Measuring, Understanding, and Using Public Opinion
    • Test Your Knowledge: How Polls Apply to Public Opinion
  • 3

    How Business Uses Polls

    • How Business Uses Polls
    • Test Your Knowledge: Polls for Businesses
  • 4

    Surveys for Government and Other Organizations

    • Surveys for Government and Other Organizations
    • Test Your Knowledge: Polls for Government and Non-governmental Organizations
  • 5

    Definitions + Takeaways

    • Definitions: Why Poll?
    • Takeaways: Why Poll?

Learn About Why People Poll

why individuals and organizations conduct surveys and what they're looking to discover

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